or Coca Cola, Ford, and Samsung have signed up (among others) that will show up in applications (like Finaance, Weather, News, etc.).
With a “normal” operating system and applications (that you pay for) you wouldn’t expect to have ads. Free apps, sure. Paid apps, no way.
And there are no notices or warnings, opt-in/out boxes, etc. The ads are there and you can’t remove them.
I wonder how many people would pay for a Windows8 App that kills the onboard advertising? It seems that Microsoft may have either created something to raise the ire of every business customer, or, created an opportunity for a clever programmer to join the millionaire ranks.